Are you Ready?

Are you Ready?

(If you haven’t read Heidi Thomson-Daly’s article on The Feasibility Study it’s a great pre-read to this article. She talks about why it’s a critical step for campaign success and the 3 possible outcomes of a study). You’ve just completed your campaign feasibility...
De-Mystifying Donor Engagement Strategies

De-Mystifying Donor Engagement Strategies

One of the first questions I ask my non-profit clients who want to strengthen their major gift program is this: “Tell me about your current donor engagement strategies? What do you offer your donors in terms of meaningful experiences to inspire them to increase their...