Out With the Status Quo, In With Strategy, Part 2

Out With the Status Quo, In With Strategy, Part 2

Welcome to Part 2 of Out With the Status Quo, In With Strategy. If you haven’t already read Part 1 of this article, or need a refresher, you can find it here. In it, I cover the first two steps of my 3-step framework for increasing event ROI: Evaluate, Set Goals,...
Out With the Status Quo, In With Strategy, Part 1

Out With the Status Quo, In With Strategy, Part 1

We’ve heard it many times before:  “Hope is not a strategy”.  We all know it’s true.  Yet, when it comes to fundraising events, organizations all too often reproduce the same event they had the year before and hope it will raise more money. Now, in all fairness, a few...