Out With the Status Quo, In With Strategy, Part 2

Out With the Status Quo, In With Strategy, Part 2

Events, Fundraising

Welcome to Part 2 of Out With the Status Quo, In With Strategy. If you haven’t already read Part 1 of this article, or need a refresher, you can find it here. In it, I cover the first two steps of my 3-step framework for increasing event ROI: Evaluate, Set Goals,...
Gather Together to Give Big

Gather Together to Give Big

Events, Fundraising

SMALL TOWN PRIDE, BIG CITY MONEY This is a story about two very different online giving days in two very different communities, and what I learned from seeing them both in action. Like the Seattle Foundation’s Give Big, the Lancaster County Community Foundation in...
Out With the Status Quo, In With Strategy, Part 1

Out With the Status Quo, In With Strategy, Part 1

Events, Fundraising

We’ve heard it many times before:  “Hope is not a strategy”.  We all know it’s true.  Yet, when it comes to fundraising events, organizations all too often reproduce the same event they had the year before and hope it will raise more money. Now, in all...